We want our customers to gain an understanding of the benefits of self-preserving products though sharing bite-sized information across our channels which leads them to the main content on our microsite and in the Lush Handbook.
Communicating what self-preserving means in a fun way while explaining the benefit to the customer. Most ingredients that make a product self-preserving are clays, powders, liquids that don’t translate well visually.
Creating a visual series communicating balancing ingredients that intrigue people to read the supporting copy that explains the benefit to the customer. Ingredients would be specific to the product and would allow us to go beyond explaining self-preserving and talk about the benefits of those ingredients.